great kaluga trail
| branding | website | navigation | merch
The Great Kaluga Trail is a 200 km picturesque marked route along the Ugra River, ideal for hiking, biking, and water activities.
Develop the brand positioning for the Trail, create brand visual style, design the Trail’s navigation system, and design a website and merchandise for the project within a short time.
Task:
A modern, easy to follow branding that minimizes the barriers associated with active tourism, energetic communication, and navigation system thought out to the smallest detail.
Solution:
It’s commonly believed that active tourism requires a lot of time and financial preparation and isn’t accessible to everyone.
Together with the GKTrail team, we set an ambitious goal: to make active tourism in Russia more appealing and accessible.
Together with the GKTrail team, we set an ambitious goal: to make active tourism in Russia more appealing and accessible.
87% of people prefer spending their leisure time outdoors. Whether it’s going to a country house for the weekend, fishing or hiking with friends, visiting a park with family, paddleboarding on a city lake, or even getting away from the city for relaxation—everyone chooses options available to them.
Arriving at the Great Kaluga Trail, visitors can freely choose their route, its length, mode of transportation, and activities, assembling their own path like a constructor, to fill their weekend with vibrant colors and new emotions.
The slogan "Follow Your Trail" was chosen for the project to reflect the freedom of choice in an active tone, incorporating the imperative form of the word "to follow."
All insights about the Trail are packaged into a BrandBook.
Arriving at the Great Kaluga Trail, visitors can freely choose their route, its length, mode of transportation, and activities, assembling their own path like a constructor, to fill their weekend with vibrant colors and new emotions.
The slogan "Follow Your Trail" was chosen for the project to reflect the freedom of choice in an active tone, incorporating the imperative form of the word "to follow."
All insights about the Trail are packaged into a BrandBook.
It’s commonly believed that active tourism requires a lot of time and financial preparation and isn’t accessible to everyone.
Together with the GKTrail team, we set an ambitious goal: to make active tourism in Russia more appealing and accessible.
Together with the GKTrail team, we set an ambitious goal: to make active tourism in Russia more appealing and accessible.
87% of people prefer spending their leisure time outdoors. Whether it’s going to a country house for the weekend, fishing or hiking with friends, visiting a park with family, paddleboarding on a city lake, or even getting away from the city for relaxation—everyone chooses options available to them.
Arriving at the Great Kaluga Trail, visitors can freely choose their route, its length, mode of transportation, and activities, assembling their own path like a constructor, to fulfill their weekend with vibrant colors and new emotions.
The slogan "Follow Your Trail" was chosen for the project to reflect the freedom of choice in an active tone, incorporating the imperative form of the word "to follow."
All insights about the Trail are packaged into a BrandBook.
Arriving at the Great Kaluga Trail, visitors can freely choose their route, its length, mode of transportation, and activities, assembling their own path like a constructor, to fulfill their weekend with vibrant colors and new emotions.
The slogan "Follow Your Trail" was chosen for the project to reflect the freedom of choice in an active tone, incorporating the imperative form of the word "to follow."
All insights about the Trail are packaged into a BrandBook.
For the navigation system, simple directional signs were chosen, easily understandable even for beginners, while the vibrant colors of the signs stand out against the backdrop of nature in any season.
In the merchandise design, GKTrail coordinates are used, sleeve elements are transformed into pointers, and vibrant colors inspire social media photo opportunities, enhancing the GKTrail's brand recognition.
