zeerocup
| packaging | branding
Seeking of a name and pack design for a menstrual cup brand, planning to launch in the highly competitive US market, targeting beginners and aiming to increase market penetration for cups.
Develop a name and packaging design for menstrual cups targeting the US market.
Task:
A name was chosen reflecting the essence of the product, and packaging design was developed emphasizing femininity and cyclical nature.
The chosen name is "Zeerocup," highlighting the advantages of menstrual cups, playfully communicated as:
As a visual symbol, an abstract illustration representing femininity and the menstrual cycle was selected. The gentle colors of the packaging mirror the product itself, evoking tranquility and harmony.
The chosen name is "Zeerocup," highlighting the advantages of menstrual cups, playfully communicated as:
- Zeero leaks
- Zeero odor
- Zeero discomfort
As a visual symbol, an abstract illustration representing femininity and the menstrual cycle was selected. The gentle colors of the packaging mirror the product itself, evoking tranquility and harmony.
Solution:
